HI, I’M SUZI

I own van der Sterre Design—a freelance graphic design agency based in Canandaigua, NY. My speciality is clean and thoughtful print design and branding. I love taking a massive amount of content and translating it beautifully to print—from books to magazines to conference programs and everything in between!

After working as in-house graphic designer 10+ years, I wanted to have the freedom of running my own business. So, in 2017, I started van der Sterre Design and haven't looked back!

If you are here, you might be:

  • A self-published author looking to really make your manuscript come to life.

  • A small business that needs a brand that customers will trust.

  • An event or meetings professional ready to dazzle your attendees with a 360 design experience.

  • A busy marketing professional in need some reliable design expertise.

I pride myself on giving my clients a personalized experience. When we work together, you can expect collaboration with effective communication, creative expertise, and helpful timelines, all resulting in work of which we can really be proud!

 FAQs

  • I offer a range of print design services tailored to the needs of my clients. These services may include:

    Book Design: Designing custom cover artwork and interior typesetting for books, magazines, or other publications, ensuring readability and visual appeal.

    Editorial Design: Creating direct and meaningful designs that are specialized in layout and composition of publications magazines or newspapers to engage your readers.

    Branding: Designing quality, custom visual identities that represent the essence of a brand and builds trust with new and existing customers.

    Brochure and Booklet Design: Creating visually appealing brochures, booklets, annual reports, whitepapers, etc. for businesses to showcase their products or services.

    Event Branding: Designing marketing and onsite materials for galas, corporate events, and conventions/conferences that capture the theme and spirit of the occasion.

  • I enjoy working with a variety of clients and my simple, clean creative style is a good fit for various industries. Before reaching out, make sure to browse through my portfolio to ensure your vision and my style is a good match.

    When working with clients, I value:

    Open and honest communication: This is the cornerstone of a successful collaboration. I trust my clients to communicate their needs, goals, and preferences for each project. Clients can trust that I will listen carefully, incorporate feedback effectively, and explain my rationale based on my expertise.

    Collaboration: Working together effectively, we can make amazing things!

    Effective project management: Both my client’s and my time is valuable. Working within a set timeline that I provide is so important to establish clear expectations.

    If this all sounds good to you, let’s work together and create something amazing!

  • Discuss: Fill out the form on my Contact page to schedule a 15-30 minute call to discuss what you’re looking for, what you need, and your vision. This high-level chat will help me estimate your project accurately and determine if we’re a good fit. Next, I’ll provide an estimate and contract for the package that best fits your needs. If everything good and you are ready to move forward, I will need the contract signed and returned. A 50% non-refundable deposit is due at this time to officially book your project on my calendar.

    Discover: On most projects, I send a short client worksheet to get started. This will give me a deeper understanding of your company background, goals, audience and competitors. At this point, I might have some follow up questions that could come as an email, phone call, or meeting.

    Design: Once I’ve gotten all the information I need from you, it’s time to start designing! During this time, I will present you with drafts and you will have the opportunity to review it and provide feedback within the agreed upon timeline. A specified number of revisions will be set forth in the contract.

    Delivery: When we are happy with the design, you will receive an invoice for the remainder of the balance. Once final payment is received, I will release the files to you via Dropbox. You get to share the beautiful design with the world!

  • A 50% non-refundable downpayment is required to book your project in my calendar. The remaining 50% will be due upon completion of the project, before final delivery of files.